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Reading Rainbow ran on PBS for 23 years and as the host of the show our guest LeVar Burton developed an immense appreciation for the importance of access to literature for young children. While his initial entrepreneurial skills were developed as a working actor, leading him to land roles in shows like Star Trek and Roots, after Reading Rainbow went off the air in 2006 he decided to buy its rights and made it his mission to leave an impact on future generations through reading. We sat down with LeVar and Alicia Levi, the CEO of Reading Is Fundamental (RIF), a non-profit founded in 1966 that has 400,000 volunteers nationwide working to bring books and literacy resources to millions of people. We start by discussing how they think about risk taking and failure, and the best frame of mind to move past obstacles that paralyze you. LeVar tells us how Skybrary, the company he started in 2012, ultimately took off when the Kickstarter they launched raised their goal of $1 million in 11 hours instead of the planned 35 days. We also learn how their massive new partnership came about, starting from a chance PSA that LeVar did for the non-profit in Los Angeles, and why investing into building your relationships can have life changing consequences. See acast.com/privacy for privacy and opt-out information.