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This week we have a returning guest, Olga Nesterova owner of DANCECLASS, who was one of the first guests on this show. If you want to hear her origin story, check out Episode 6: World Champion Dancer Olga Nesterova, from the UN to the NBA Playoffs Halftime Show.  Listeners of this show can get 50% off of Olga's most popular 2 For 1 Deal Group Class by going to www.danceclass.today/deals and using the code THEMENTORS.  In this episode we discuss a major change that she made in her business this past summer after running it for almost 4 years. Olga talks about how she identified a more lucrative opportunity, selling dance classes to other corporations, and how she learned how to sell to big companies in New York City. In less than 6 months, this part of her business is already generating half of her revenues. She also talks about why companies find these classes so valuable, helping her provide a differentiated offering. Many corporations care about the wellness of their employees, providing activities like yoga classes, but learning how to dance at work is still a novel idea. Turns out it's not only fun for employees, but acts as a great social activity that helps employees get to know each other better, and makes them more productive at their jobs. See acast.com/privacy for privacy and opt-out information.