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As a first time entrepreneur it's easy to doubt yourself, or come up with excuses for why something will not work. Maybe you don't know the industry well enough, or you can't find a technical co-founder, or you've never done sales. When starting Minibar, Lindsey Andrews and Lara Crystal didn't have experience in any of these areas, but they saw a massive opportunity and simply focused on execution instead of letting doubt consume them. Four years later they're in 40 states, servicing 90% of the U.S. population. Listeners of The Mentors can get $10 off of their first order on Minibar by using the code THEMENTORS at checkout. Download the app at: https://minibardelivery.comIn this episode we talk through how the cofounders decided to quit their jobs to focus on making their liquor delivery service a reality. Within six months of coming up with their idea they got initial funding from an investor and launched their app, generating revenue on day one. We discuss how they ended up closing a $1.8 million seed round for their business, and what they would do differently if they were fundraising today. We also cover their customer acquisition strategy in detail, and how they strategically focused on on-boarding liquor stores in different areas of each city, one city at a time. The team has been featured on NY Times, CNBC, Forbes, Fast Company, and more. See acast.com/privacy for privacy and opt-out information.