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When Sufia Hossain started experimenting with hot sauce recipes in her kitchen, she was already working full time on building a jewelry business. But, whenever she had some free time she would start tinkering with different ingredients again. Within one year, her now sought after Silly Chilly Hot Sauce is being sold in one of the busiest shopping markets in the world - Chelsea Market.In this episode we uncover what it takes to start a food business, Sufia's relentless approach to getting her hot sauce on the shelves of stores all over New York City, and the steps she took to get distribution through one of the largest distributors in the world, W.B. Mason. As usual, we break things down to specifics, from understanding initial investment numbers to learning about how ingredients are identified for a product like this. One thing is very clear - it takes incredible passion and persistence to succeed with any business, but especially a food business in one of the most competitive locations in the world. Sufia's story is a perfect example of how to rally support from experts around you and find mentors that can help catapult you to success. See acast.com/privacy for privacy and opt-out information.