In Retail, People are Still Better than Robots - Where We Buy #94
Elizabeth Segran is a staff writer at Fast Company. She says that people don't want robots in their lives nearly as much as executives think they do. A recent Oracle consumer study appears to support that belief. Elizabeth talks about where that disconnect comes from and what she thinks shoppers really want.
- Fast Company article: Report: Retailers have zero clue what shoppers really want
- Oracle press release: 95% of Consumers Don't Want to Talk to a Robot When Shopping
- Elizabeth Segran's website and twitter.
James Cook is the director of retail research in the Americas for JLL.
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