Storytelling and Nonprofit Fundraising with Tiffany Lawrence
Tiffany Lawrence shares examples from her work with the Appalachian Trail Conservancy and the United Way to describe how storytelling can drive fundraising.
Links:
Orion Strategies: www.orion-strategies.com
Danny’s story: http://appalachiantrail.org/myatstory/a-trail-for-danny
*****Timestamped Highlights*****
(3:12) The persuasion business
(5:25) Give, advocate, or become a champion
(7:08) Six children and a grandma
(14:10) Ask strings
(15:04) How to go about the “ask”
(19:58) The Two Brothers from Different Worlds: A story of adventure and reconnection
(23:57) If you watch it, you’re going to cry
(28:00) The daily good
(32:00) We want the organizations to be human
(33:13) Walking the line: Tiffany’s experiences on Appalachian trail
