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Today we’re sitting down with Morgan Anderson, owner of The Flori.Culture in Scottsdale, Arizona to discuss: her research regarding the concept of floral design as an art form using flowers as medium how managing flower studios sparked her pursuit of studying floral design as an art form why some floral studio owners prefer hiring individuals with art backgrounds the myriad of opportunities for careers within the floral industry Links mentioned in this episode:  Texas AaM University – Horticulture  | Benz School of Floral Design Arizona State University | School of Art Summer Camps | Adult Master Learner Workshops Florists’ Review Design School Book (coming soon) Kansas State University – Horticulture  Floral Art LA Isari Flower Studio Slow Flowers Accent Decor Torre a Tagus goop | Gweneth Paltrow Merveille Events Pollen Floral Art Mayesh Wholesale Today’s episode is brought to you by Holly Heider Chapple Flowers