Let's fix things 59 – When Personas and Statistics Collide

A dutch supermarket chain accidentally does racial profiling with their personas, Apple’s Homepod is a really expensive speaker, and AmazonGo makes purchasing in real life frictionless. This week Guus and Joe go "old school" discussing several topic in recent news extrapolating lessons for designers from internal methods, to accidental creation of friction in products. --- Send in a voice message: https://anchor.fm/letsfixthings/message

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