Let's fix things 44 - New customer journeys with Amazon and Whole Foods
Guus and Joe look at how designers must start to analyze components, primitives, and utilize design research to create a vision for new customer journeys. The duo use the recent Amazon acquisition of Whole Foods as an example showcasing 3 steps for focus. 1. Drivers of latent needs – use a customer journey as a foundation for design research to uncover latent needs and drivers for users. 2. Develop a vision – leveraging trends from business, economics, technology, and more, designers must have a vision for where a product or service can go. 3. Breaking down primitives – Break down products and services into primitives to understand the building blocks to be leveraged. Then use those to build new customer journeys and create new product offerings. --- Send in a voice message: https://anchor.fm/letsfixthings/message
