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Some trademarks are stronger than others. But unfortunately, for a lot of business owners, they only find out their trademark isn’t strong when they’re denied when they try to register it with the USPTO. So, what makes a good trademark? In this episode you’ll learn: Who trademark law is really protecting The four different types of word trademarks, and the pros and cons of each Why sometimes you can use your last name as a trademark, and sometimes you can’t The litmus test for understanding what in your business is or isn’t actually a trademark Key takeaway: Choosing a strong trademark doesn’t have to be difficult. But to avoid heartache down the road, choosing the right name for your business and products early on is always best practice. Visit www.awbfirm.com/podcast for a transcript and show notes, and sign up to get a free 5 Minute Intellectual Property Audit worksheet.  You’ll learn how you can make more money from the copyrights and trademarks in your business (you can also sign up there to be the first to know when new episodes are live and receive other legal updates and special offers from the AWB Firm). This podcast is information, not legal advice specific to your situation.