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In this interview Ian Paget speaks with Tom Geismar, one of the most highly acclaimed designers in the industry. We discuss logo design, including the process before computers, presenting to the client, working in black and white, mistakes to avoid, pricing big projects, launching a new identity, a beautiful tribute to Ivan Chermayeff and more. Tom is a founding partner of design agency Chermayeff a Geismar a Haviv, where he worked on iconic logos from brands including Mobil Oil, Xerox, Close Bank and many more. Show notes for this episode can be found here: https://logogeek.uk/podcast/tom-geismar/  Sponsored by FreshBooks I’d like to thank FreshBooks for sponsoring this episode, and for making this series possible. FreshBooks is a beautifully designed accounting software that makes it easy to create and send invoices, to track time and to manage your incoming and outgoing money. I recommend trying it out for yourself by making use of the free 30 day trial offered to listeners of this podcast – just visit https://freshbooks.com/logogeek – and enter Logo Geek in the ‘how did you hear about us’ section.