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Christy Hendricks, RN is a business and marketing consultant for nurse entrepreneurs. She is the owner of Change of Shift, the name of her site and online school, where she provides training and resources for nurse entrepreneurs in business start-up, strategic marketing, branding, and expert positioning. A few take aways from our fifth interview of five with Christy Hendricks include: What to spend advertising dollars on- even when starting out as a nurse entrepreneur; How to create posts that will engage with your potential client; And why you do not need to be on ALL social media platforms! To find out more and get started as a nurse entrepreneur visit: https://elizabethscala.com/changeofshift. Also, tune into Christy’s original interview on the Your Next Shift podcast here: https://elizabethscala.com/episode-131/.