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Christy Hendricks, RN is a business and marketing consultant for nurse entrepreneurs. She is the owner of Change of Shift, the name of her site and online school, where she provides training and resources for nurse entrepreneurs in business start-up, strategic marketing, branding, and expert positioning. A few take aways from our fourth interview of five with Christy Hendricks include: How to create the connection with potential clients; What a list, lead magnet, and email marketing service is; And why it is important for you to stay in touch as a nurse business owner! To find out more and get started as a nurse entrepreneur visit: https://elizabethscala.com/changeofshift. Also, tune into Christy’s original interview on the Your Next Shift podcast here: https://elizabethscala.com/episode-131/.