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We interviewed Tim Sandlund - founder of The Reach Initiative. The REACH Initiative™ was started by Tim Sandlund, a marketing professional who wanted to do to good with the gifts that God gave him. Tim spent four weeks in Kenya his freshman year of high school during a family medical missions trip. The family returned again two years later for six weeks. Both trips were life-changing experiences. The culture and people are beautiful. Spending time at the hospital and surrounding communities, the need for basic healthcare was seen throughout the country. Tim went on to become Director of Marketing and Communications for a local chain of nine pharmacies. The opportunity for social good products within the healthcare market was wide open. Vitamin deficiency among children 0 to 5-years-old in developing countries is a critical issue. Pharmacies are full of vitamins - but no products did any good for those children. This is where the idea for The REACH Initiative was born. By providing consumers an opportunity to buy differently on their high-quality vitamins - they can give life-saving nutrients to five children for an entire year. Buy differently and do good. REACH Vitamins™ is the first product line of the parent company, The REACH Initiative. The REACH Initiative is a for-profit social good brand – we sell healthcare related products that do good. WHY REACH EXISTS One in three child deaths worldwide are caused by malnutrition. It is estimated that 190 million children under five suffer from Vitamin A deficiency, a major underlying cause of child mortality and blindness around the world. We are a vitamin company that offers five unique high-quality vitamins that do good.  We have a Multi-Vitamin, Vitamin A, B, C and D. Your purchase of REACH Vitamins will help bring an end to global malnourishment. EVERY PURCHASE OF REACH VITAMINS PROVIDES 5 CHILDRENWITH LIFE-SAVING NUTRIENTS FOR AN ENTIRE YEAR. OUR MISSION We support healthcare related causes by providing consumers with the opportunity to buy differently and do good. We want to help bring an end to global malnourishment. Further Your Reach™ Tim SandlundFounder // The REACH Initiative™ See omnystudio.com/listener for privacy information.