006 | Advertising Research 101: Making the Grade
Did you know that many brands perform TONS of research on their advertisements BEFORE they ever hit the airwaves? It's true! The final ad you see has likely gone through rounds of concept testing, focus groups, animatic testing, copy testing and more. Master Market Researcher Jenny Dyke of Blackfriars Research joins Christie to explain the ins and outs of advertising research and grade Gillette's controversial "The Best Men Can Get" ad. By the end of this episode, you'll be a research pro! Gillette "A Razor Just For Men" | https://www.ispot.tv/ad/Iyim/gillette-skinguard-a-razor-just-for-men Gillette "The Best Men Can Get?" | https://www.youtube.com/watch?v=koPmuEyP3a0 Dollar Shave Club "Getting Ready" | https://www.ispot.tv/ad/d1J8/dollar-shave-club-getting-ready-song-by-sammy-davis-jr
