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What is influence?  It can be all to easy to confuse influence with manipulation and when you put that word in the context of sales, it’s where most consumers go.  We’ve said it many times on The Buyer’s Mind - Likeability leads to trust. Trust leads to Influence. Your goal, as a sales professional, is to understand your customer’s needs and point them to a solution that meets those needs.  That’s how you use your influence to help them. ===================================== Get your sales question answered on The Buyer’s Mind podcast! Email us at ask@jeffshore.com or give us a call at (844) 547-4673 Extension 1.    Want more of Jeff Shore’s advanced sales strategies? Visit www.JeffShore.com to download free sales tools a resources. Or come join the Jeff Shore Community on Facebook https://www.facebook.com/JeffShoreCommunity  =====================================