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EPISODE INTRO Steve Uharriet is a 30+ year veteran of the beer industry and last winter I ran into him at a bar (go figure). We’re coached against each other in Little League over the years and I’ve known him as the Boston Beer guy and he’s known me as the MillerCoors guy. In an attempt to promote my podcast I asked Steve if he had listened to it yet and he said no. As I explained the format of the podcast to him he said, “you should have me on there, my first day on the job was as a fruit fly swatter when I was about 14 years old.”  I said, “stop, I don’t want to hear any more, save it for the real interview so I can hear it for the first time!” And here you go. I hope you enjoy this as much as I did. iSellBeer presents to you; Steve Uharriet.   INDUSTRY JARGON MENTIONED Breakage Department Santa Clara County San Jose Fruit Fly Swatter Breakage Department Driver-Sell Pre-Sell On-Premise Will Call 8-bay truck Night Loader Fork Lift Warehouse Manager High End Imports Contract Brewing Brewery Restaurants Salesman Route Manager Never Trust a Skinny Brewer National Sales Director Scanbacks Scanning Tastings Pairings Czech Style Pilsner Blonde Bock Variety Packs Pilsner Costco Road Show Hand Selling Co-wrapper Reinheizchabach  Full Time Employment Flavor Profile Mango Pulp Certified Yeast Master Warehouse Direct Three-Tier System Happy Dance Grenade Hornet Bottle 99 cent Consulting Company Brewers Home Brewing Strong Belgium Ale New England Style Hazy IPA #isellbeer @isellbeernation     PEOPLE a BRANDS THAT WE MENTION Joseph George Distributing Kevin Geroge PT Liquors, Meridian Avenue Olympia Heineken Hamms  Molson M.E. Foxx Distributing Anheuser-Busch Perrier Water New York Seltzer MillerCoors Miller Brewing Co Coors Brewing Co G. Heileman Brewing Co Henry Weinhard  Old Style Old Milwaukie Colt 45 Bergie Bergermeister Carling Black Label Schmidts Beer Mickey’s Malt Liquor Blatt’s Beer Jim Cook Red Hook  Pyramid Boston Beer Oregon Ales Pete’s Wicked Ale Blitz Weinhard Anchor Steam Gordon Birsch Dan Gordon Dean Birsch Martzen San Francisco Palo Alto Honolulu Anaheim San Diego Sierra Nevada Snapple Munich Sierra Nevada Pale Ale Alan Bond Australia Stroh Family Easter Seals Scott Ryman Dennis Ryman Killian’s Irish Red Mickey’s Malt Liquor Gunsmoke Bonanza Hulu Netflix Breaking Bad Jamil Zainasheff Heretic Brewing Co Make America Juicy Again MAJA Hazy IPA Idaho Illinois Pennsylvania California Justin Crossley the Brewing Network BYOB TV Show Brew Your Own Beer TV Show Sierra Nevada Hazy IPA Arizona Nevada Juicier than Thou You can’t Handle the Juice Tangerine Tornado TNT     HELPFUL LINKS   http://hereticbrewing.com/