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Steve Gordon was my guest on the podcast today. He’s a 2-time entrepreneur, and bestselling author of Unstoppable Referrals: 10x Referrals, Half the Effort and The Exponential Network Strategy. He’s the host of The Unstoppable CEO™ podcast, and has published over 400 articles on marketing and sales for professional service firms. His firm, The Unstoppable Agency helps consultants and digital agencies land great clients by hosting their own podcast and using his proprietary Podcast Prospecting Method. In this episode, I got Steve talking about his strategy for scaling marketing with a podcast as a hub.  The best part of this strategy is that it works without being sales-y, pitch-y, or push-y, because it provides value at no cost. Find out: where your competition is totally dropping the ball, and how you take advantage to generate more business;  the surprising way to generate leads and referrals with podcasts (there was a huge “ah-ha” in it for me that I’m not feverishly implementing); how podcasts help you land new clients (spoiler alert- it's not about the podcast); and the three sales that happen in every transaction, and what you need to do to hit all three.   Final thoughts One of the things I like best about talking to Steve is that he is a Hands-Off CEO™.  He put systems and processes in place that keep his business profitable and sustainable, and that allows his team to run it with very little involvement from him. He also takes responsibility for providing real results for his clients, which is something we value at Hands-Off CEO™.  I can help you do this, too. I work with growth-focused CEOs of B2B service-based companies (like Steve!) every day to help them scale their businesses in a way that: is less tied to their own time and energy,  keeps them hyper-focused on growth and out of the day-to-day; increases quality in their teams; and values client outcomes and delivers tangible results.