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Paul Boag is a leader in digital strategy with over 20 years experience. He's been an employee, started a company and has now chosen to make his business suit his lifestyle: as a freelancer he's kept busy with consultancy, speaking, writing, training and mentoring. But that's jus the half of it. Literally. 50% of Paul's time is spent marketing himself. He has an incredible personal brand, built up over years that positions him as the go to expert. Podcasts, videos, blogs, books. We take a peek inside the workings of Boag World. Don't forget to subscribe via iTunes and the Podcast app for iPhone etc and also via Stitcher who have an Android app, or scroll down and download from here - If you like the podcast, please do leave a review if you get a chance. Here’s some of the key takeaway points: Paul is proof of the power of content marketing. Other people could have his same skills, but do people know about it? Plus it lets potential clients get to know him before they even meet him. As well as broad web appeal Paul deliberately targets marketing at specific sectors (particular niches such charities) Don't just rely on inbound marketing: approach people as well, be it in person or even on twitter. Paul also includes companies/people he'd like to work with within his blog by way of introduction. Paul's charge out rate is based on billing 50% of his time, then the remaining 50% of time can be spent marketing/bringing in clients and affords the opportunity to be choosy about who he works with How is he so productive? He puts it down to planning and using the Getting Things Done (see links below for book) model Be careful not to over commit - Paul doens’t turn down work, but is very clear as to when he can do it You can’t just bring in enough money to cover your expenses each month, you’ve got to create a cushion Don’t let yourself get burnt out - look after yourself and take time out: you can get the same amount done, you just have to work smarter If you’re offering a consultant service make sure you have insurance You’re hired on reputation - do you know your stuff and are you likeable? Write/speak as you are, let some of your personality out - Paul even records videos of his blogs to sit with his blog post Make your business work for your lifestyle - don't let your life be your business More from Paul Paul on Twitter Boagworld site Boagworld podcast Useful Links Getting Things Done - by David Allen Evernote Headscape Who the hell is Steve Folland? You know how everyone bangs on about how powerful video and audio content can be? Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.com Track him down on Twitter @sfolland