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Word-of-mouth advertising is one of the cheapest and most effective types of advertising your company can invest in, but how do we generate this elusive type of advertising? Most experts in the area will say, “Get out and ‘network’.” So we go to a Chamber of Commerce business card exchange or another type of networking event. Of course, their main purpose in coming is to promote their company or service as. So a majority of the people in the room are in the room primarily to sell to other people in the room.

See the problem?

Very few people come to these business card exchanges to buy things. The odds seem to be stacked against the attendees from the beginning. So, is it any wonder why most of us come back from these networking functions thinking that we just wasted an hour or two?

It doesn’t have to be that way. By making just a few simple changes to our approach, we can become a center of influence in any room. In effect, we can use these meetings as a way to generate significant word-of-mouth-advertising.

For full show notes, visit Become a Sphere of Influence-How to Network