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To remain competitive in the Amazon marketplace, it is imperative that you are constantly reassessing the pricing of your inventory. While some Amazon sellers choose to adjust their prices manually from time to time, Amazon sellers who are focused on achieving long-term success would rather rely on an automatic repricer to update their prices to remain competitive. The success of an automatic repricer depends solely on correctly setting up the right repricing rules. In this episode, Stephen and Rebecca weigh the pros and cons of a free repricing option like Amazon’s Automate Pricing tool, and Stephen shares why the tool he recommends is a paid tool called BQool. He also has some great tips and tricks for optimizing prices and has a free podcast perk for listeners, so make sure not to miss this episode!