Neelam Shoaib | Shadiyana
In this episode of the misaal podcast, you will hear my conversation with Neelam Shoaib.
She is the co-founder and COO of Shadiyana, a marketplace that makes planning a wedding stress-free.
She talks about using the process of elimination to work on the wedding marketplace idea, the customer discovery process, subscription vs. commission pricing for service providers, building a brand that creates a flywheel, and using content marketing as a foundation for generating traffic and helping the consumer.
Guest: Neelam Shoaib - https://www.linkedin.com/in/neelam-shoaib/
Startup: Shadiyana - https://shadiyana.pk/
Host: Zahid Lilani - https://twitter.com/ZahidLilani
Presented by: Techshaw - https://techshaw.com
I love coffee: https://www.buymeacoffee.com/zahid
