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“Every company should have a potential future fear because fear leads to growth” – Ryan Berman. NOW is the time to face that fear of the unknown and a very uncertain future, NOW is the time to unleash COURAGE in our organizations.  “What could the future of your company look like with an infusion of courage?” – Ryan Berman In 2019 Ryan sparked the courage movement that set out to reinvent businesses by galvanizing people, inspiring leaders, and celebrating courageous action in life and in business.  In this episode, you’ll meet Ryan Berman, once an intern at MTV, now a major thought leader in the world of leadership change and branding and, very much an authentic leader. Ryan is the founder of Courageous, a change consultancy that develops Courage Brands and trains companies on how to operationalize courage through Courage Bootcamp. Ryan has spent a career developing meaningful stories for household brands—like Caesars Entertainment, Major League Baseball, New Era, Subway, and UNICEF—and he believes that courage is the ultimate competitive advantage for any willing business, being or brand. Ryan used the courage methodology detailed in the book Return on Courage to launch his own Courage Brand called Sock Problems, a charitable sock company that socks different problems in the world. https://www.couragebrands.com/ ( https://www.couragebrands.com/) https://www.returnoncourage.com/ ( https://www.returnoncourage.com/) You can reach Ryan on Linkedin at https://www.linkedin.com/in/courageousideas/ 04:41 How we met 06:56 Ryan’s Story, with a few twists and turns 14:18 Millennials, change, and the New Normal 18:58 Back to Ryan’s Story 38:24 Interviewing leaders for the book, Steve Wilhite, Russell Weiner, Eric Ryan and more 47:59 Time to put your business in timeout 49:51 Back to work, where do we start? 53:49 Fear of failure, trust, and vulnerability 57:45  Take the mask off 59:22  Get the rallying cry behind your why 01:01:57  Advice from Ryan