“80% — It’s shocking!” | Chase Abbott, VP of Sales at Cox Automotive | Dealer News Today Podcasts

“80% — It’s shocking!” | Chase Abbott, VP of Sales at Cox Automotive

Eighty percent of automotive salespeople turn over each year on average. “Does it really have to be like that?” asks Chase Abbott, VP of Sales at Cox Automotive (and today’s guest on the DNT Podcast).

Chase joins Derek D to discuss his conversations with automotive salespeople, who often give reasons that help explain this 80% turnover statistic. He speaks from his own experience as a car salesman, and explains how he thinks industry culture can change from old school thinking to an updated approach, where customers are happier because dealership employees are happier.

Chase also gives several examples of how technology promises to help this change.

Interview Highlights:

Chase summarizes the program he presented at this year’s virtual NADA conference.
What percent of customers return to a dealership because of a good experience with a salesperson?
How can technology save time for both customers and employees, to create a better experience for everyone in auto sales?

“There is no out-of-the-box customer or employee culture that you just install . . . They all mean different things to different people, and in order to know, you have to ask.”
— Chase Abbott

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Episode Sponsor:

VinSolutions integrates your systems to give a single view of the customer across your dealership. It’s a customer relationship tool built by developers who know how to create smart solutions, and car dealers who know what it takes to sell cars every day.

Derek D is an actor, comedian, and host with 15 years of experience in the entertainment industry. Before becoming a host on the DNT podcast, Derek was well known in the automotive industry for hosting the award-winning car news show Fast Lane Daily.