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in this episode of #NAEEM_SIKANDAR_PODCAST, we have invited Mr. Shayan Mahmud the digital marketing and Advertising expert. Shayan has been listed among 30 young Advertising and marketing experts in FORBES. Shayan is the managing partner of Eikon7, an advertising and digital marketing agency with offices in Pakistan as well as Romania, Rwanda, and the U.A.E. Aside from helping the agency grow to more than 100 employees in Pakistan, Mahmud oversees Trademor, an Eikon7 subsidiary that helps small- and medium-sized enterprises with sales and marketing on e-commerce platforms like China's Alibaba.