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In this #Back2BasicsPodcast we invited Faiza Khalid Who is a mentor on Digi Pakistan, it is her passion to make sure to develop the professional atmosphere and mindset for digital entrepreneurs. Mentorship is the process to help and educate the business person in the Amazon FBA business model. She has been in marketing for 10 years and is an expert at getting your message to your targeted prospects and boosting conversion rates. With the creation of two start-ups under her belt (One is a Social Enterprise, the second is a Multinational Company), it is clear that Faiza has what it takes to get the job done – and then some. Years of proven marketing, Brand Strategy, Brand Positioning, and Portfolio Management experience. Her hard work and endless energy are all proof positive that Faiza is motivated, dedicated, and loves this work. Faiza’s creative approach to growth & marketing always keeps one steady in mind, what does the client wants and what is the coordinated plan of attack to get the job done.