Unlock Your Business's Growth Potential With Amazon's Market Analysis Tools
In this episode, Michael and Mansour Norouzi of Incrementum Digital discuss how to measure a business's growth and what to consider when analyzing Amazon market share. They emphasize the importance of looking at demand when measuring growth and how to avoid prejudging a situation. They also talk about how Amazon has been releasing first-party market analysis tools, such as the Product Opportunity Explorer, Search Query Performance, and Brand Analytics to give more insight into the market. They share tips on how to best use these tools and the value they provide.
We’ll see you in The PPC Den!
???? Highlights
00:00 Interview with Mansour from Incrementum Digital
01:23 Intro
03:14 Impact of First-Party Data on PPC Performance with Badger Nation
05:23 Market Analysis Tools for Amazon Advertising
10:32 Category Insights Tool for Improved Brand Analytics
12:16 Marketplace Filters and Keyword Search Functionality
17:05 Niche Selection Tool
19:13 Market Trends for Mushroom Herbal Supplements
23:29 Market Trends with a Chart and Analyzer
25:30 Search to Purchase Ratio and Conversion Rate per Price Range
27:45 Search Purchase Ratio, Conversion Rate, Return Ratio, and Reason for Returns
32:25 Offer and Selection Metrics
36:28 ASINs and Product Popularity in the Light Therapy Products Category
38:30 Exploring the Benefits of Using the Product Research Tool
41:22 Conversation on Favorite Features of Performance Tracking
43:08 Incremental Digital
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???? Resources & Links
Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/
Incrementum Digital’s Website and LinkedIn. https://incrementumdigital.com/ https://www.linkedin.com/company/incrementumdigital-com/
How Do I Increase My Amazon Market Share? [The PPC Den Podcast] https://youtu.be/JUgKne37OTc
How Do I Maximize Sales With Amazon’s Product Opportunity Explorer? [The PPC Den Podcast] https://youtu.be/n2wY3FqzsN0
Why Amazon’s Search Query Performance Dashboard is Awesome [PPC Den Podcast] https://youtu.be/N1JIdcz4y94
How to Raise Lifetime Value with Market Basket Report [PPC Den Podcast Ep 65] https://youtu.be/n2eti8Av_w4
What Consumer Behavior Says About You: Amazon Brand Analytics [PPC Den Podcast Ep 66] https://youtu.be/xn-0hjlVdk0
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Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/ -
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Mansour Norouzi of Incrementum Digital
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Karolina Facchin
Podcast Coordinator: Myreen Garcia Sejalbo
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