173: Eric Lingenfelder | Find a Way to Say "Yes"
What we'll be discussing in this episode: Building great teams, over delivering, taking risks, seeing the potential in something small, staying true to your brand, and organic marketing.
Eric has been a part of the restaurant and bar industry for 16 years. Born and raised in San Diego, he started bussing and waiting tables, then quickly moving behind the bar. Eric was a bartender at a few different clubs before settling in as a manager of the Tavern at the Beach. Soon after graduating from San Diego State University with a degree in communication, Eric knew he had found his niche. In 2003, after much hard work and determination, he formed a partnership with Mark Sarillo and Joe Vaught, who were the owners of Tavern at The Beach. Two years later, Verant Group was formed. Since then, the company's portfolio has expanded to include 7 locations in California and Arizona.
