How do we build a bank that actually resonates? Let us be brilliant
How do you build something that delights customers? Conventional wisdom would say that we need to talk to the customers and better understand their needs. But let’s be honest. Beyond the endless surveys, when was the last time your bank actually talks to you, the customer? In this episode of One Vision, Theo and Bradley talk to Billie Simmons, co-founder of Daylight. To Billie’s point, LGBTQ is not just a marketing segment. It is also a community with unique needs that incumbent financial institutions have largely failed to address. It’s about time we change that. See acast.com/privacy for privacy and opt-out information.
