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Find cliff online: https://www.instagram.com/cwteamwilson/ https://www.teamwilsonbb.com/ Purchase the Bodybuilding Contest Preparation handbook! Check out my social media! https://www.instagram.com/james_walsham/ https://www.instagram.com/thehypertrophyhub/ Youtube Click here to sign up for coaching with me! Timestamps: 02:15: Introduction and cliff’s road to coaching 08:20: When did Cliff realise he could make this a career. 12:30: Having confidence in your knowledge regardless of your level of education. 16:20: How to draw the line between evidence and anecdote 25:00: Economics and bodybuilding 33:00: Bringing up psychology with clients 37:50: one of cliffs “failures” 46:00: Maslow’s hierarchy of needs + Bodybuilding mentalities. 52:00: Bodybuilding should just be one of the many sources of joy in your life. 58:00: Cliff’s ideas about the current state of coaching 1:06:00: What cliff has seen in terms of his demographic changing 1:10:50: Finding your demographic as a coach. 1:14:30: What cliff means by “intensity is everything” 1:20:00: Book recommendations 1:23:50: Where to find cliff online If you would like to support the show there are a few ways to do so!  1. Leave a review on iTunes 2. share the show with others 3. Send feedback or critiques of the show to Walshammy@gmail.com or James_walsham on Instagram 4. Tag us in your Instagram stories!  5. For all business enquiries please contact Walshammy@gmail.com 6. To donate to the podcast, which would be appreciated, however, never expected jamesmarshallwalsham@gmail.com through PayPal.