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If you've noticed a theme recently with copywriting being the predominate topic we cover… there's a reason. It's what will separate you and our guest today has made millions in sales for over 100 clients and 35+ industries. Joey Percia, author of the Amazon #1 Best Seller, "Why Do You Hate Money?" (great title) is here to discuss a variety of topics, mainly talking about what's working in today's fitness space when it comes to marketing and copy. We pick his brain on what we are currently implementing so if you want to hear not only best practices but actual examples, this is the episode for you.   Time Stamps:   (0:45) Turning Words into Clients (2:35) Concussion Issues (6:00) Golfing and Writing as Skillsets (14:10) Purpose of Copywriting (18:55) Personal Stories and Shifting Beliefs (36:29) The Perfect Headline (40:47) VSL’s and Launches (45:43) Biggest Mistakes in Copywriting (1:06:49) Downsell Offer (1:11:12) Where to Find Joey and His Book ------------ Follow Joey on Instagram ------------ FREE Copy MINI course with our TOP 10 Organic post templates. Giving you the exact templates and also teaching you the WHY behind the copywriting magic! https://www.impactfitnesscoachingacademy.com/OrganicFitnessPosts ------------ IFCA 6.0 Is OFFICIALLY CLOSED!   Below are FREE ways to grow your business in the meantime before our next round opens up.   If you want to see exactly how we’ve been able to help over 458 Online coaches sign high paying clients, on-demand, without using cold DMs, paid ads, or even a website?    We’re offering a FREE training below, showing you how the B.R.I.C.K.S method works, and how you can crush it this year as an online coach, even if you have little, to no business experience.    https://www.impactfitnesscoachingacademy.com/FreeTraining ------------ Make sure to follow the IFCA Instagram Page for daily content to help you:  ✅  Start, and Grow Your Online Fitness Coaching Offer  ✅  Lead Gen Secrets  ✅  Mindset Tools  ✅  Content Tips  ✅  Productivity Tools and Systems  ✅  Sales and Marketing Strategies    ------g Follow @ImpactFitnessCoachingAcademy  ------------- FREE Content Planner for Online Coaches! Hundreds of Prompts, Templates, and Systems to CRUSH THE CONTENT GAME   https://ifca.kartra.com/page/ContentCalendar ------------- DON’T FORGET TO JOIN OUR COMMUNITY FOR ONLINE COACHES LOOKING TO LEARN, SCALE, AND MAKE AN IMPACT IN FITNESS   Join the Free IFCA Community for Coaches who want to change lives ------------- Please make sure to follow Erin at @erindimondfitness, Jordan at @duggaestetics, and the official Fit Biz Podcast page @the_fitbiz_podcast.   Subscribe a Review in iTunes   Are you subscribed to our podcast? If you’re not, we encourage you to do that today. We don’t want you to miss out on any episode. Click here to subscribe in iTunes!   If you’re a true badass, we’d be super grateful if you left us a review over on iTunes, too. Those reviews help us climb the podcast ranks and extend our listenership and reach. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let us know what your favorite episode was.