196. The #1 Thing Missing In Your Marketing - POSITIONING Part 1
What is positioning and how can you leverage this concept to grow your business? Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors and different from the concept of brand awareness. Now with a coaching business, the product is YOU, and your offer. But mostly, YOU. How do prospects view you, and distinguish you as different and unique from the competition? That’s what we’re going to dive into today. So grab a pen, and take notes. Because this is going to be VALUE packed. Time Stamps: (0:57) Starting From a Self-Centered Place (1:50) Definition of Positioning (6:22) Blair Warren Quote (10:35) Fears (11:40) Skepticism (13:20) Enemies (14:15) Clubhouse App (14:45) Next Episode Preview ------------ IFCA 6.0 Is Opening SOON! We start taking application calls on January 24th, but you can get in line EARLY!! All you have to do is click below, and you’ll be added to our IFCA early birds waitlist, which will give you a ton of early bird incentives, and cool extra shit. Plus, you’ll have first dibs on the highest demand mentorship for online fitness coaches in the GAME. CLICK HERE TO SIGN UP FOR THE WAITLIST ------------ Make sure to follow the IFCA Instagram Page for daily content to help you: ✅ Start, and Grow Your Online Fitness Coaching Offer ✅ Lead Gen Secrets ✅ Mindset Tools ✅ Content Tips ✅ Productivity Tools and Systems ✅ Sales and Marketing Strategies ------g Follow @ImpactFitnessCoachingAcademy ------------- FREE Content Planner for Online Coaches! Hundreds of Prompts, Templates, and Systems to CRUSH THE CONTENT GAME https://ifca.kartra.com/page/ContentCalendar ------------- DON’T FORGET TO JOIN OUR COMMUNITY FOR ONLINE COACHES LOOKING TO LEARN, SCALE, AND MAKE AN IMPACT IN FITNESS Join the Free IFCA Community for Coaches who want to change lives ------------- Please make sure to follow Erin at @erindimondfitness, Jordan at @duggaestetics, and the official Flow State of Mind Podcast page @flowstateofmindpodcast. Subscribe a Review in iTunes Are you subscribed to our podcast? If you’re not, we encourage you to do that today. We don’t want you to miss out on any episode. Click here to subscribe in iTunes! If you’re a true badass, we’d be super grateful if you left us a review over on iTunes, too. Those reviews help us climb the podcast ranks and extend our listenership and reach. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let us know what your favorite episode was.
