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Marketing just like sales doesn't have to feel sleazy or slimy. You are wanting to transform human lives. It's important then to actually market to humans with empathy and care. Today's guests have built 7 figure businesses and a massive following doing just that. Our good friend Carter Good is back on the podcast with our new friend Tom Ness. So much value in today's episode and even if you're killing it with your marketing, we discuss advanced email marketing tactics to consider and implement. This episode is for anyone looking to increase conversions through genuine connections.   Time Stamps:   (1:15) How Carter and Tom Met (6:00) Cutting Teeth with Internship (11:26) Positioning and Biggest Mistakes (16:07) Building a Coaching Website (24:25) Creating Leaner for Life Learning From Frameworks (28:00) Knowing Your Audience (35:36) Dumbing Shit Down (47:00) Email Marketing (54:30) Progression of Email Marketing (1:07:30) Where to Find Carter and Tom ------------- Follow Carter on Instagram! Follow Tom on Instagram! ------------- ATTN: Personal Trainers, Online Coaches, Fitness Influencers, And Health Industry Entrepreneurs: Do You Want To Sign High-Quality Clients, Grow A Real Full-time Business, While Developing Systems That Unlock The Time And Income Freedom You’ve Always Wanted?   IFCA 5.0 Is officially OPEN FOR ENROLLMENT.    Learn how to start, grow, or scale your fitness coaching business, without having to rely on shady sales tactics, paid advertising, complicated funnels, or websites, or spamming people in their DMs.    We’ll work with you hands on through our 14 week intensive mentorship to structure your coaching business from the ground up.    All while supporting you with our team of six industry experts, and leveraging your unique strengths, skills, and personality.    Spots are open, but only for a limited time. Click below to learn more about IFCA!    https://www.impactfitnesscoachingacademy.com/apply ------------- If we metaphorically burnt our businesses to the ground and had to start over today, what would we do to reach 6 and 7 figures? Would you like to know that step by step process... for free?    Click here to get our FREE Audiobook "Building a 6 Figure Coaching Business From the Ground Up" ------------- Download the “Bands Will Make You Dance” Home-Based 6 Day Workout Program - Just $10.00, and 100% of Proceeds are donated (Plus Matched by Flow State Of Mind) to COVID-19 Relief Efforts  Click HERE to purchase and download ------------- At FSOM, and IFCA we believe in giving 10x the value for FREE before we ever ask you to pay us.     Which is why we want to start helping you impact MORE LIVES, and create the income, and freedom you deserve NOW FOR FREE.  Learn how to attract 5 new online clients, in 5 days, with our FREE Suspect to Client Course HERE PLUS -  FREE Content Planner for Online Coaches! Hundreds of Prompts, Templates, and Systems to CRUSH THE CONTENT GAME  bit.ly/IFCAContentCalender ------------- FREE COMMUNITY FOR ONLINE COACHES LOOKING TO LEARN, SCALE, AND MAKE AN IMPACT IN FITNESS Join the Free IFCA Community for Coaches who want to change lives ------------- Please make sure to follow Erin at @erindimondfitness, Jordan at @duggaestetics, and the official Flow State of Mind Podcast page @flowstateofmindpodcast.   Subscribe a Review in iTunes   Are you subscribed to our podcast? If you’re not, we encourage you to do that today. We don’t want you to miss out on any episode. Click here to subscribe in iTunes!   If you’re a true badass, we’d be super grateful if you left us a review over on iTunes, too. Those reviews help us climb the podcast ranks and extend our listenership and reach. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let us know what your favorite episode was.