145. Why Your Marketing Knowledge NEEDS to Exceed Your Training Knowledge for Long Term Success | with Kayla Diamond
You can be the best programmer, the most knowledgeable with nutrition protocols, and be an anatomy and physiology wiz. If you don't understand your target audience's pain points and what they struggle with and communicate effectively why you are their solution, you can sound as smart as anyone out there and still get crickets. Today, Kayla Diamond, CEO of Evolve Health and Performance and past IFCA student, is here to discuss her initial struggles with this very topic and more. Time Stamps: (1:37) Overcoming Initial Resistance (4:00) The Early Journey (10:33) Relationship (12:50) Treating Marketing Equally with Training Knowledge and Expertise (16:54) Coaching is an Art (22:35) Niching Down (28:32) Building a Team (33:40) Injuries (41:50) Power of Visualization (45:00) Investing in Yourself (48:48) Where to Find Kayla ------------- Follow Kayla on Instagram! Follow Evolve_HP on Instagram! ------------- If we metaphorically burnt our businesses to the ground and had to start over today, what would we do to reach 6 and 7 figures? Would you like to know that step by step process... for free? Click here to get our FREE Audiobook "Building a 6 Figure Coaching Business From the Ground Up" ------------- IFCA is opening soon! We start taking application calls on July 26, but you can get in line EARLY!! All you have to do is click below, and you’ll be added to our IFCA early birds waitlist, which will give you a ton of early bird incentives, and cool extra shit. Plus, you’ll have first dibs on the highest demand mentorship for online fitness coaches in the GAME. CLICK HERE TO SIGN UP FOR THE WAITLIST ------------- Download the “Bands Will Make You Dance” Home-Based 6 Day Workout Program - Just $10.00, and 100% of Proceeds are donated (Plus Matched by Flow State Of Mind) to COVID-19 Relief Efforts Click HERE to purchase and download ------------- At FSOM, and IFCA we believe in giving 10x the value for FREE before we ever ask you to pay us. Which is why we want to start helping you impact MORE LIVES, and create the income, and freedom you deserve NOW FOR FREE. Learn how to attract 5 new online clients, in 5 days, with our FREE Suspect to Client Course HERE PLUS - FREE Content Planner for Online Coaches! Hundreds of Prompts, Templates, and Systems to CRUSH THE CONTENT GAME bit.ly/IFCAContentCalender ------------- FREE COMMUNITY FOR ONLINE COACHES LOOKING TO LEARN, SCALE, AND MAKE AN IMPACT IN FITNESS Join the Free IFCA Community for Coaches who want to change lives ------------- Feeling confused about what nutrition protocol, or plan to follow? Want to be able to still eat how you want, without sacrificing results? If you want to end the constant “yo-yo diets,” learn how to achieve the body you have always wanted, WITHOUT killing yourself with cardio, missing out on social events, and being unsure if what you are doing will work…. Then we have a FREE 5 Step Guide to achieving BALANCE forever - and to teach you HOW .. and WHY… Click below for the free resource! bit.ly/ResultsWithBALANCE ------------- Please make sure to follow Erin at @erindimondfitness, Jordan at @duggaestetics, and the official Flow State of Mind Podcast page @flowstateofmindpodcast. Subscribe a Review in iTunes Are you subscribed to our podcast? If you’re not, we encourage you to do that today. We don’t want you to miss out on any episode. Click here to subscribe in iTunes! If you’re a true badass, we’d be super grateful if you left us a review over on iTunes, too. Those reviews help us climb the podcast ranks and extend our listenership and reach. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let us know what your favorite episode was.
