Elixirs, pomades and perfumes, Florence's Santa Maria Novella pharmacy makes scented history
From cloister to cosmopolitan, the historic Santa Maria Novella pharmacy may be Europe's oldest and it's definitely the most interesting, ever since the friars invented a personal scent for Catherine de' Medici, Queen of France. Join Erica as she walks through Santa Maria Novella's laboratory and sits down with Chief Commercial Officer CCO Gianluca Foà to talk history, perfume, beauty and the future.
