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Sometimes all’s it takes is stepping out of your comfort zone and going all in. Tony Whatley talks about the benefits of expanding your skillset and letting go of surface-level excuses to not get started. He delves into the shortcuts he found along the way and applying lessons learned to scale up. Understanding your purpose, taking action, and defining your passion can help you niche down and get focused. Tony Whatley is a Business coach and the author of The Side Hustle Millionaire  QUOTES When you start working in your zones of passion, it’s never going to feel like work because you are going to enjoy being in the vertical, that niche, that industry. – Tony Whatley If you treat things like a hobby you'll get hobby results – Tony Whatley KEYPOINTS The sunken cost fallacy and multiple streams of income  Discovering your purpose, your passion, and your profession Working on your personal brand Working through self-doubt of gaining focus  This episode of the podcast was brought to you by Balto, the #1 Real-time Guidance platform. Powered by AI, Balto gives sales reps recommendations during their phone calls so they can sell more and get to the next level.  Managers get data that shows them what’s working and what’s not so they can give their reps even better coaching. Balto helps sales reps, trainers, and managers become their best.  You can learn more about Balto HERE Read a case study HERE  Or partner with Balto and make some side cash HERE  ABOUT JAKE LYNNJake Lynn is a leading authority on telesales. He is the host of the Top 50 Podcast, “All Things Telesales."His thought leadership has been instrumental in helping guide some of today’s most elite insurance call centers. Funny and dynamic, Jake is passionate about helping phone-based sales professionals truly smile and dial.Setting the standard for teletraining for the insurance industry, Jake teaches agents to serve not sell with PEG (Praise, Empathy, a Gratitude) and to always put Compassion Before Commission.   Follow Tony Whatley Website: https://365driven.com LinkedIn: https://www.linkedin.com/in/tonywhatley/ RECOMMENDED READS  Side Hustle Millionaire:  Support the show (http://www.allthingstelesales.com)