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The fitness industry has had, for the most part, a military-type, physically-based, just-follow-the-instructions kind of mentality but as my guest, Nick Olsen points out clients must also have their emotional and mental needs addressed before they can make a permanent change. Nick is a personal trainer and a certified life and business coach. He attributes his success to being able to help people at an emotional level and his business savvy.   In his new book and e-course, The Road to Success as a Personal Trainer, Nick helps personal trainers create a successful business through a client-focused business model.   Check out Drew's simple, 60-day Jump Start to Keto program it includes meal plans, workouts and more. If you like this podcast subscribe a review it on iTunes | Stitcher. Don’t miss Season 2 of the Fit2Fat2Fit show on Lifetime starting in January 2018!   Key Takeaways:   [06:19] Nick came from an unhealthy family environment. [10:50] Helping facilitate change in people's lives is what Nick is passionate about. [14:56] Many Personal Trainers are set up to fail because they focus solely on the physical. [19:23] Nick's e-course includes the mental and emotional side of fitness and goal setting.    [30:30] What makes a successful personal trainer? [38:08] Don’t compromise what is important to you for money. #successredefined   Sponsors: keto FRIDGE — Use the discount code Fit2Fat2Fit for 20% off your order Dry Farm Wines — Use this link for a bottle of wine for $.01 with any order Hylete — Use the code ‘Fit2Fat2Fit’ for 40% off Dollar Workout Club   Mentioned in This Episode: Your Fit Biz Mentor Your Fit Biz Mentor on Facebook @Nick_Olsen_PT on Instagram X365 Fitness Jump Start to Keto Healthy 21 - Drew’s 21-day fasting program Fit2Fat2Fit Fit2Fat2Fit on AaE Fit2Fat2Fit on Facebook Fit2Fat2Fit Book Drew on Social Media: @fit2fat2fit Email Drew: Drew@fit2fat2fit.com