lystn

Niki Groom, also known as Miss Magpie Spy, is an award-winning fashion, beauty and lifestyle illustrator from the UK. Creating work that is colourful, hand-drawn, and feminine, her clients include Vogue, Saatchi & Saatchi, and Liberty. Our conversation threw up lots of helpful advice on freelancing, marketing, and surviving as a professional illustrator. We hear of her fascinating experience of being a fashion designer, her time living in India, and how a backpacking trip to Australia led to her first illustration commission and work with Vogue. And we dive into cultural shifts, slow fashion, and diversity in the creative industries. Season Three of The Creative Boom Podcast is kindly sponsored by Capture One.