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Show NotesIn this episode of Startups For The Rest Of Us, Rob talks with Jordan Gal of CartHook about his big move to stop his free trials, move to demos, and increase his prices.Items mentioned in this episode:

• CartHook
• Bootstrapped Web Podcast
• CartHook Pricing Change Blog Post
• Lincoln Murphy blog post about Qualification

TranscriptRob: Welcome to this week’s episode of Startups for the Rest of Us. I’m your host, Rob Walling. Each week on this show, we cover topics related to building and growing ambitious yet sustainable startups.This week's guest is Jordan Gal. You may know him from BootstrappedWeb. Also, the founder of CartHook. In this episode of Startups for the Rest of Us, I talk with Jordan about what I've seen as one of the gutsiest price increases and sales process changes by going up market that I've ever seen. The quote that I'm using in the title is, "We went from hundreds of free trials to a few dozen on purpose." This is Startups for the...

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