What's a good conversion rate for a web app?
SaaS conversation rate cheatsheet:
Credit card upfront:
- Visitor to trial: 0.75% - 1%
- Trial to paid: 40% - 60%
No credit card upfront:
- Visitor to trial: 5%+
- Trial to paid: 8% - 20%
Transistor's conversion rates since launch:
- Total traffic since launch: 40,162 unique pageviews, 11,614 visitors
- Total new trials since launch: 32 (out of 49 active trials total)
- Conversion %(visitor to trial): 0.3% (should be 0.75% - 1%)
-
Conversion %(trial to paid): 8.9% - 16.7% (should be 40% - 60%)
- July was 17.9%
- June was 29.6%
- May was 48.7%
What do you think?
- Leave a comment on Breaker, the podcast app for Android and iPhone.
- Leave a comment on CastBox, the podcast app for Android and iPhone.
- Leave a comment on Tung.fm
- Otherwise, get us on Twitter: @transistorfm or email us: mail@transistor.fm
- Create your own podcast at transistor.fm
Show notes:
- Baremetrics
- Chartmogul
- ProfitWell
- Stripe Billing - “go to Stripe, and then billing menu”
- Marco's tweet - donation support for podcasts in Overcast
- Please review us in iTunes – it helps other folks find the show!
If you're seeing this it's because I've dynamically inserted this text in the back catalog of every episode of this podcast. We're testing something out: we want to see how many people go to transistor.fm/secret. There you'll be able to register to win a free t-shirt. transistor.fm/secret. ????
