E31 | The Big Picture & WCR

E31 | The Big Picture & WCR

Do you ever wonder, "Will coffee always be around?" Has itcrossed your mind that without sustaining this wonderful crop orwithout providing ways of giving it value in the long-run, coffeecould poof out of the economy? Whatexactly is the BIG PICTURE of the coffeeindustry. 

See how one organization is making major strides in coffeesustainability.

Referenced:
World CoffeeResearch
Lexicon Influenced SCAA Flavor Wheel
WCRAnnual Report

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