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This episode comes from questions generated from our website at journeytoanesop.com - to help better understand what is the best way to announce the news to your employees about your new ESOP.  On this episode, we cover the deeper questions of matching up ESOP news and announcements with a particular culture and how important it is to have an impactful message as you build.  But having a strategy to message it frequently is going to be significant to enhance your culture into “ownership thinking.”