The Case of the 98% Donor Retention Rate
Wow! Today’s episode is so jam-packed, it’s practically bursting. Chive Charities has only been around about a decade, but they’ve got donor retention down like no other organization we’ve seen. We know you’re sitting there thinking, “How great can their retention rate be? 50%? 60?”
Well prepare yourself, listener: Chive Charities has a 98% donor retention rate.
And today, you get to hear from longtime Chive Charities employee, supporter, and board member, Erika Carley, as she breaks down their retention tactics.
We were prepared to hear Erika talk about Chive’s super successful monthly giving program, but what we didn’t expect was Chive’s excitement to try their hand at peer-to-peer fundraising. Why seek out new strategies when you’re already winning so hard?”
From the concrete to the philosophical, the creative to the predictable, and the consistent to the untested, Chive’s retention magic comes from within their essential culture of impact—and Erika is here to let you in on what it takes to do it yourself.