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Rory is the vice chairman of Ogilvy UK, which is one of the biggest marketing and advertising companies in the world. He's the author of the book Alchemy: The Surprising Power of Ideas That Don't Make Sense and his TED talks that have been viewed over 7 million times. In the conversation Rory gives me a masterclass in marketing and advertising ,and reveals the marketing secrets brands use to change our perception of products and influence our behaviour. Enjoy :)

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(00:00) Intro 
(01:52) University and your view on education 
(10:29) The power of statistics 
(23:30) You should always ask why 
(25:09) The doorman fallacy 
(28:40) Consumer psychology
(32:33) Why you should dare to be trivial 
(43:19) Building talkability into a product 
(54:48) What got your interested in marketing? 
(01:03:33) How most businesses are optimised
(01:04:06) User imagery vs target audience 
(01:07:00) How you become the perfect brand 
(01:08:33) Evolutionary psychology and products
(01:16:00) The importance of longitudinal questions 
(01:18:16) Why new ideas are slow to take off
(01:20:53) Rebrands and longevity 
(01:30:37) Brands lead to better products
(01:32:24) What don't people like about advertising? 
(01:42:55) Psychological value
(01:48:47) Happiness 
(01:56:44) Book recommendations  

???? CONNECT WITH RORY

???? Alchemy: The Surprising Power of Ideas That Don't Make Sense - https://geni.us/TcHm5z
???? Twitter - https://mobile.twitter.com/rorysutherland
???? Website - https://www.ogilvy.com/uk/team
???? Linkedin - https://www.linkedin.com/in/rorysutherland/?originalSubdomain=uk

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???? SHOW NOTES & TRANSCRIPT

Visit the website for the transcript and highlights from the conversation - https://aliabdaal.com/podcast/

???? ABOUT THE PODCAST

Deep Dive is the podcast that delves into the minds of entrepreneurs, creators and other inspiring people to uncover the philosophies, strategies and tools that help us live happier, healthier and more productive lives. 

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