How to Find Money, Influencers, and Customers for Your Product Idea

Find out how to get the money you need to take your product from the idea stage to manufacturing to getting sales. There are multiple opportunities to find that money, but keep in mind that the first one you think of might not be the best one for you. Angie White visits with Alison J. Prince about how crowdfunding played a role in helping her and her business partner Betsy Mikesell get their first Beddy’s products launched. But she doesn’t just talk bottom line; she also shares how Betsy originally came up with the idea, what they did while waiting for funding, how they treat the very first customers who supported them, and what to do when you’re not 100% sure of your next step.  

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