EP42: 2 Facebook Campaign Metrics that Drive ROI
In this episode, our experts explain how you can increase your relevance score and click-through-rate on the Facebook platform. Using these metrics correctly will have a lasting impact on your campaign’s ROI – both in the short-term and the long-term.
Gain better understanding and control of your Facebook ads following these simple strategies, and Facebook will reward you with better impressions and cheaper clicks.
IN THIS EPISODE YOU’LL LEARN:
- How to lower your cost-per-click by increasing relevance score and click-through-rate.
- The simple (but rarely used) rule
of thumb that can indicate if your ad is going to work in the
long-run (
Mentioned in this episode:
