Gatorade: Sarah Robb O'Hagan
Sarah Robb O'Hagan is brutally honest about the many, many times she messed up on the way to transforming Gatorade. She was a rabble-rouser at Virgin, which ended with her getting fired. She took a job at Atari, even though she hated video games. How those disasters made her into the right executive to pull Gatorade out of double-digit declines.
