In-Ear Insights: Tiktok and Marketing Mix Modeling

In this week’s In-Ear Insights, Katie and Chris review marketing mix modeling, media mixed modeling, and whether Tiktok’s Marketing Mix Modeling study has any insights marketers can learn from. Tune in to find out more! Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 [...]

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