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Pharmacogenetics allows us to identify differences in how people respond to drugs based on their unique genetic makeup. Genetic variations can affect the function of enzymes involved in drug metabolism, leading to both adverse drug events and toxicity as well as treatment failure. Routine pharmacogenetic testing has been shown to improve outcomes and save costs but yet it is still underutilized. Our guest today is out to change that. Kristine Ashcraft is CEO of YouScript, a company offering unique pharmacogenetic information and an Electronic Medical Record integraed software solution.