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Reputation is the opinion people have developed of you based on their interaction with you, your brand or your products and services. 10 things You Must Do to Protect Your Online Reputation Monitor your brand using Google Alerts Get a professionally designed Brand Identify: Logo, taglines, colors Register your brand name: Trademark, Copyright Register a domain name Get a personal/business website Customize your Social Media URLs Utilize SEO and employ the services of a professional Public Relations Company. Use Live events/ Networking as an opportunity to promote your brand Use Brand Ambassadors/Advocates to promote your brand Charity/Give:, give and give RESOURCES: Reputation Management: How to Recover, Repair and Protect Your Brand Rebrand: The Ultimate Guide to Personal Branding Bernard Kelvin Clive Amazon books